Privacy Policy
Last updated October 5, 2011
This privacy policy (the “Privacy Policy”) covers the 3Seventylocal.com website (the “Site”). Please read below to review our Privacy Policy and the types of information we gather through our Site. In this Privacy Policy, “3Seventy”, “we”, “us”, “our” and other similar references means 3Seventy Inc., a Delaware corporation, and “User”, “End User”, “you”, and “your” and other similar references mean a specific user of the Site. By visiting the Site, you accept the practices described in this Privacy Policy. If you have any questions about our privacy policy, please email us at support@3Seventylocal.com.
PLEASE READ THIS PRIVACY POLICY CAREFULLY. BY ACCESSING OR USING OUR SITE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTAND, AND AGREE TO BE BOUND TO ALL THE TERMS OF THIS PRIVACY POLICY AND OUR SITE’S TERMS OF USE. IF YOU DO NOT AGREE TO THESE TERMS, EXIT THIS PAGE AND DO NOT ACCESS OR USE THE SITE.
1. Changes to Privacy Policy
We may change this Privacy Policy at any time by posting the revised Privacy Policy in the “Privacy Policy” section of the Site. The revised Privacy Policy is effective immediately when posted on the Site. It is the responsibility of each User to review the Site and the Privacy Policy periodically to learn of any revisions to this Privacy Policy. Your continued use of the Site after the effectiveness of such revisions will constitute your acknowledgment and acceptance of the terms of the revised Privacy Policy.
2. Types of Information Collected and Uses of Collected Information
We collect two types of information about our End Users: Personally Identifiable Information and Non-Personally Identifiable Information.
Personally Identifiable Information. Personally Identifiable Information is information that identifies a specific End User. When you engage in certain activities on the Site, such as creating an account, purchasing access to premium features, ordering a product or service from us, editing your profile information, participating in community and social networking features such as posting content to the Site, entering a contest or sweepstakes sponsored by us or our partners, filling out a survey, sending us or our partners feedback, requesting information about our services, applying for a job, or signing up for special offers from third parties through the Site (collectively, “Identification Activities”), we may ask you to provide certain information about yourself. It is optional for you to engage in an Identification Activity. If you elect to engage in an Identification Activity, however, we may ask you to provide us with certain personal information about yourself, such as your first and last name, mailing address (including zip code), email address, cell phone number, and date of birth. When you order products or services or purchase access to premium features, we may also ask you to provide us with your credit card number, expiration date and authentication codes or related information. Depending on the activity, some of the information we ask you to provide is identified as mandatory and some is identified as voluntary. If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity.
We may also collect Personally Identifiable Information about you from other Users who have stored information about you when they elect to use our services, or when they enable connectivity with another website or application where they have stored such information. In addition, if you access the Site through a service partner, we may automatically collect certain aspects of your registration information (such as your email address or profile photo).
We may use Personally Identifiable Information to provide products and services to you, administer sweepstakes and contests, enhance the operation of the Site, improve our marketing and promotional efforts, analyze Site use, improve our product and service offerings, and to tailor your experience with third parties as provided in Item 3 of this Privacy Policy. For example, if you send our customer service an email we may use your comments and feedback to tell others about our services, and may post your comment in our marketing materials or on our Site. In addition, if you use our Site to send information to another person, we may store your personal information, and the personal information of any recipient. We may use that other person’s contact information to allow the recipient to access the information you requested we send. We may also use Personally Identifiable Information to troubleshoot, resolve disputes, accomplish administrative tasks, contact you, enforce our agreements with you, including our Site’s Terms of Use and this Privacy Policy, comply with applicable law, and cooperate with law enforcement activities.
Non-Personally Identifiable Information. Non-Personally Identifiable Information is information that does not identify a specific End User. This type of information may include things like the Uniform Resource Locator (“URL”) of the website you visited before coming to our Site, the URL of the website you visit after leaving our Site, the type of browser you are using and your Internet Protocol (“IP”) address. We, and/or our authorized Third Party Service Providers (defined below) and Advertisers (defined below), may automatically collect this information when you visit our Site through the use of electronic tools like Cookies and Web beacons or Pixel tags, as described in Items 4 and 8 of this Privacy Policy.
We use Non-Personally Identifiable Information to troubleshoot, administer the Site, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities. We may also share this information with our authorized Third Party Service Providers and Advertisers to measure the overall effectiveness of our online advertising, content, and programming.
3. Release of Personally Identifiable Information
We will not share your Personally Identifiable Information with other parties except as provided below:
You may direct us to share your information with others. Certain features of our Site allow you to privately or publically share information about yourself in the course of your use of 3Seventy’s services. We have no control over what other users may do with your information, so please use caution when sharing any personal information.
You may opt-in to sharing your information with Advertisers. We will not share your Personally Identifiable Information with Advertisers unless you provide an opt-in consent to sharing your Personally Identifiable Information with Advertisers. Sharing this information will allow Advertisers to market directly to you should they choose to do so. We specifically disclaim any responsibility or liability for the actions of Advertisers. We do not have any responsibility for the actions of Advertisers and the actions of Advertisers are not in our control.
We may share your information with Authorized Third Party Service Providers. We provide some of our services and products through third parties. These “Third Party Service Providers” perform functions on our behalf, like sending out and distributing our administrative and promotional emails. We may share your Personally Identifiable Information with such Third Party Service Providers to send postal mail or email, administer contests or sweepstakes, remove repetitive information on customer lists, analyze data, provide marketing assistance, provide search results and links, process credit card payments, operate the Site, troubleshoot, and provide customer service. We may also collect personal information from individuals and companies (“Affiliates”) with whom we have business relationships and may have to also share their information with Third Party Service Providers to accomplish our administrative tasks. For example, if you order a service, we would release your credit card information to the card-issuing bank to confirm payment for the service. Likewise, we may release an Affiliate’s information to our bank to send out a payment. We encourage Advertisers and Third Party Service Providers to adopt and post privacy policies. However, the use of your Personally Identifiable Information by such parties is governed by the privacy policies of such parties and is not subject to our control.
We may share your information in a Business Transfer. If 3Seventy becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will ensure the confidentiality of any Personally Identifiable Information involved in such transactions and provide notice before personal information is transferred and becomes subject to a different privacy policy.
We may share your information for our Protection and the Protection of Others. We may also disclose Personally Identifiable Information when we believe release is appropriate to comply with the law or a court order; enforce or apply this Privacy Policy, our Site’s Terms of Service or other agreements; or protect the rights, property or safety of the Site, its Users or others.
4. Release of Non-Personally Identifiable Information
We may disclose or share Non-Personally Identifiable Information with Partners, Affiliates and Advertisers. For example, we may share aggregated demographic information (which does not include any Personally Identifiable Information) with “Third Party Advertisers” or “Third Party Advertising Companies” (collectively “Advertisers”) and other parties as provided below:
We may use Third Party Advertising Companies to serve ads when you visit our Site. These companies may use Non-Personally Identifiable Information about your visits to this and other websites in order to provide, through the use of network tags, advertisements about goods and services that may be of interest to you. Some of these Third Party Advertising Companies may be advertising networks that are members of the Network Advertising Initiative (“NAI”). If you would like more information about any NAI member company, or you would like to opt-out of targeted advertising from any NAI member company, click here: http://www.networkadvertising.org/consumer/opt_out.asp.
We also use Third Party Service Providers to track and analyze Non-Personally Identifiable usage and volume statistical information from our Users to administer our Site and constantly improve its quality. We may also publish this information for promotional purposes or as a representative audience for Advertisers. Please note that this is not Personally Identifiable Information, only general summaries of the activities of our Users. Such data is collected on our behalf, and is owned and used by us.
5. Updating and Correcting Information
We believe that you should have the ability to access and edit the Personally Identifiable Information you provide us. You may change any of your Personally Identifiable Information by editing your profile information on the Site or by sending us an email at support@3Seventy.com. Please indicate your name, address and email address, and what information you would like to update when you contact us.
We encourage you to promptly update your Personally Identifiable Information if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past transactions, you cannot delete information associated with past transactions on the Site. In addition, in may be impossible for us to completely delete all of your information because we periodically backup information.
6. User Choices on Collection and Use of Information
As discussed above, you can always choose not to provide information, although it may be required to engage in a certain activity on the Site.
As a condition of any use of our products and services, we may send you Administrative and Promotional emails. We will send you information regarding your account activity and purchases as well as updates about our products, services, and promotional offers. You cannot opt-out of Administrative Emails. “Administrative Emails” relate to a User’s activity on the Site, and include emails regarding a particular User’s account, requests or inquiries, and purchases of products and services. In contrast to Administrative Emails, however, you do have a choice with respect to Promotional Emails. “Promotional Emails” advertise our products and services, including exclusive sales and other offers, and/or the products and services of our Advertisers and Affiliates. If you do not want to receive Promotional Emails from us, you may elect to opt-out of receiving Promotional Emails at any time after registering by e-mailing us at support@3Seventy.com, by writing to us at the address contained herein, or by hitting the “unsubscribe” button at the bottom of any of our e-mails. When contacting us, please indicate your name, address, email address, and what Promotional Emails you do not want to receive.
7. Security of Information
We take security seriously and take numerous precautions to protect the security of Personally Identifiable Information. You can access your Personally Identifiable Information on our Site through a password and your email address. This password is encrypted. We recommend that you do not share your password with anyone. In addition, your Personally Identifiable Information resides on a secure server that only selected personnel and contractors have access to. We encrypt certain sensitive information using Secure Socket Layer (SSL) technology to ensure that your Personally Identifiable Information is safe as it is transmitted to us.
Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we employ commercially reasonable security measures to protect data and seek to partner with companies which do the same, we cannot guarantee the security of any information transmitted to or from the Site, and are not responsible for the actions of any third parties that may receive any such information.
8. Data Tracking
Cookies. To facilitate and customize your experience with the Site, we store cookies on your computer. A cookie is a small text file that is stored on a User’s computer for record-keeping purposes which contains information about that User. We use cookies to save you time while using the Site, remind us who you are, and track and target User interests in order to provide a customized experience. Cookies also allow us to collect Non-Personally Identifiable Information from you, like which pages you visited and what links you clicked on. Use of this information helps us to create a more user-friendly experience for all visitors. In addition, we may use Third Party Advertising Companies to display advertisements on our Site. As part of their service, they may place separate cookies on your computer. We have no access to or control over these cookies. This Privacy Policy covers the use of cookies by our Site only and does not cover the use of cookies by any Advertiser. Most browsers automatically accept cookies, but you may be able to modify your browser settings to decline cookies. Please note that if you decline or delete these cookies, some parts of the Site may not work properly.
Other Tracking Devices. We may use other industry standard technologies like pixel tags and web beacons to track your use of our Site pages and promotions, or we may allow our Third Party Service Providers to use these devices on our behalf. Pixel tags and web beacons are tiny graphic images placed on certain pages on our Site, or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a Non-Personally Identifiable notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on our Site, as well as give us a way to measure our promotions and performance. We may also utilize pixel tags and web beacons provided by our Affiliates and/or Advertisers for the same purposes.
9. Privacy Policies of Third Party Websites
This Privacy Policy only addresses the use and disclosure of information we collect from you. Other websites that may be accessible through this Site have their own privacy policies and data collection, use and disclosure practices. If you link to any such website, we urge you review the website’s privacy policy. We are not responsible for the policies or practices of third parties.
10. Miscellaneous Privacy Issues
Children. Users of our Site are required to be at least thirteen years old, and any user under thirteen is not an authorized user. If we learn that a user is under thirteen years of age, we will promptly delete any Personal Identifiable Information we have collected about that User.
Notice of Privacy Rights to California Residents. California law requires that we provide you with a summary of your privacy rights under the California Online Privacy Protection Act (the “Act”) and the California Business and Professions Code. As required by the Act, we will provide you with the categories of Personally Identifiable Information that we collect through the Site and the categories of third party persons or entities with whom such Personally Identifiable Information may be shared for direct marketing purposes at your request. California law requires us to inform you, at your request, (1) the categories of Personally Identifiable Information we collect and what third parties we share that information with; (2) the names and addresses of those third parties; and (3) examples of the products marketed by those companies. The Act further requires us to allow you to control who you do not want us to share that information with. To obtain this information, please send a request by email or standard mail to the address found below. When contacting us, please indicate your name, address, email address, and what Personally Identifiable Information you do not want us to share with Affiliates or Advertisers. The request should be sent to 707 Rio Grande, Suite 100, Austin, Texas 78701, and labeled “California Customer Choice Notice.” Please allow 30 days for a response. Also, please note that there is no charge for controlling the sharing of your Personally Identifiable Information or requesting this notice.
Consent To Processing In The United States. By providing any Personal Identifiable Information to 3Seventy, all users, including, without limitation, users in Canada and the member states of the European Union, fully understand and unambiguously consent to this Privacy Policy and to the transfer of such Personal Identifiable Information across international borders in accordance with 3Seventy’s standard operations, including the collection, storage, and processing of such information in the United States of America.
11. Contacting Us
3Seventy is committed to protecting your privacy. The information collected from our Site helps us better understand our market and consumer interests. This allows us to serve our customers and business associates with the level of satisfaction they deserve.
If you have questions or suggestions regarding this Privacy Policy or our privacy practices please send an email message to support@3Seventylocal.com.